18th July 2006: Sky adds
heat to the free broadband market
Sky has announced that
it will now offer free broadband to all its eight million customers.
However the offer will initially only be available to customers
living in unbundled areas. Customers who do not live in an unbundled
area will be offered a competitively priced connection of up to
8Mb for £17.99 a month. Once Local Loop Unbundling reaches their
home exchange, they will be able to move to free broadband.
The Sky offer could
shake the broadband market up dramatically, because they have
4 million customers who are currently with another provider, and
who very soon are going to be able to turn around to that provider
and say "Why should I carry on paying for my internet connection?"
Both Orange and TalkTalk
have announced free broadband packages so far in 2006. Orange's
offer is linked to their mobile service while TalkTalk is linked
to their Talk3 International plan.
Customers on ukenergy.co.uk
can compare Sky's digital TV service with other digital TV suppliers
available. If Sky is the right digital TV package for you, you
will be eligible for free broadband as a Sky customer.
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