Emily Hard-Pressed lives in a three bed semi with her two children, and in being a working mother she had always been too busy to switch home energy suppliers. Whenever prices went up, she thought about it only when a bill arrived, but then just paid up and did nothing about it. She stayed loyal to her gas supplier (British Gas) and electricity provider E.On, only because she had always been with them.
Today, however, for some reason she remembered a conversation she had had with someone at work who had saved a packet by switching their energy company.
So as she was a smart lady she went on the internet and found ukenergy.co.uk. She put in her postcode EN1 3EU and selected her present suppliers and tariffs from an easy to use drop down list. She always paid by cheque on receipt of a quarterly bill, but she wanted to see what could be saved by paying by fixed monthly Direct Debit.
She put in their annual spend on gas (£750), and electricity (£500).
When she saw the results she applied, on line, there and then to save £308 a year, with the First:utility - iSave v9 dual fuel tariff.

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The above, is fiction, only given only for illustrative purposes, but the figures quoted were correct as at 25th November 2011.